If you are considering using product reviews on your site, there are a few things you need to know first. Other than offering a good product review, there is some work to do beforehand.
For example, you really need to uncover the answers to a few key questions such as:
* Who is my target audience?
* What is my niche?
* Do I have a sub-niche?
* How can I tie in certain products with my service or blog?
* Do the products I intend to review fit in with my product, service, business, or blog?
Once you have answered these important questions, then and only then can you get down to the business of reviewing products.
A good product review should contain several elements.
A Catchy Title
Although you may think of a catchy title as something important for an article, a good product review will have a good headline as well. More often than not, a good headline will catch the reader’s attention much more easily than a bland and boring title.
A Little Controversy
If you use a product and choose to review it, a little controversy goes a long way. Anyone who has a social media account of any kind – regardless whether it is for business or pleasure – knows that people love to debate and dispute.
As long as your review is honest, feel free to point out the downside of that product or service.
The more honest you are, the more you will engage others. When it comes to any kind of content, engaging an audience is key.
Buy It and Try It
If you are going to review something, you obviously need to buy it, try it, and use it for a decent amount of time. Give the product a fair shot and go into it with an open mind. If you have an experience wherein you made up your mind before trying it and were pleasantly surprised, share that with your audience.
An audience loves when an author is authentic, friendly, engaging, and helpful.
Make a List
List all of the possible ups and downs of the product and reveal your journal as you go along. If you bought a product, let’s say for example a skin cream, and you keep a journal, sharing the results as days go by is a great way of doing a review.
List all the potential pitfalls of the product, what you loved, liked, or even despised about the product.
At the end, give it an overall rating with a thumbs up or thumbs down.
When it comes to product reviews, being authentic and true to your tone, voice, and company will really make your product review shine.